نویسندگان
دانشجوی دکترای مدیریت، دانشگاه علامه طباطبائی، تهران، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Since technology has an essential role in enhancing competitiveness, technology strategy is one of the most important components of a firm’s strategic orientation, especially in technology based industries; so researchers have paid attention to the linkage between technology strategy and business strategy of firms and its performance implications. Based on configuration theory and a survey, this research seeks to empirically investigate the linkage between technology strategy, business strategy and performance in Iran’s electronics industry. The results suggest that technology strategy plays a supportive role to business strategy and it is critical toward creating competitive capabilities especially for focusers and differentiators; and if technology strategy suffers from internal inconsistency problem and/or inconsistency with business strategy then poor business performance is expected.
کلیدواژهها [English]
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