A Model of Absorptive Capacity Improvement by Focusing on Organizational Strategic Orientation and Managerial Perception of Environmental Dynamicity in the Firms of Avionic Sector

policies of firms’ absorptive capacity of technology. On the one hand, according to the strategic importance of aerial industry especially avionic sector and also according to the rapid technological changes in this sector, the policy makers have tried to develop appropriate solutions to improve absorptive capacity of these firms in recent years. On the other hand, a cursory review of the absorptive capacity literature shows a lack of focus on the effect of the organizational orientation and managerial perception on technological capacity building.. Thus, this article tries to respond this important question by development of an appropriate model to improve the absorptive capacity of the firms of avionic sector - as a dynamic sector with increasing changes- by focusing on strategic orientation and environmental dynamic perception of managers. Accordingly, after doing explorative study and presenting conceptual model, the number of 111 avionic firms was surveyed and their data were analyzed completely. Then, the relationships among variables and the severity of them were specified by the method of structural equation model. Finally, strong relationship between absorptive capacity and strategic orientation and also relatively strong relationship between strategic orientation and managerial perception of environmental dynamicity were confirmed. Based on the results of this investigation we recommendremedial policiesto the aviation policy makers.