An Empirical Investigation of Linkages between Technology Strategy with Business Strategy and Performance in Iran’s Electronics Industry

Olfat, Laya; Arabi, S.M.; Amiri, Maghsoud; Ghazinoory, Seyed Soroush

An Empirical Investigation of Linkages between Technology Strategy with Business Strategy and Performance in Iran’s Electronics Industry

Authors

Candidate of Management, Allame-Tabatabaei University, Tehran, Iran

Abstract

Since technology has an essential role in enhancing competitiveness, technology strategy is one of the most important components of a firm’s strategic orientation, especially in technology based industries; so researchers have paid attention to the linkage between technology strategy and business strategy of firms and its performance implications. Based on configuration theory and a survey, this research seeks to empirically investigate the linkage between technology strategy, business strategy and performance in Iran’s electronics industry. The results suggest that technology strategy plays a supportive role to business strategy and it is critical toward creating competitive capabilities especially for focusers and differentiators; and if technology strategy suffers from internal inconsistency problem and/or inconsistency with business strategy then poor business performance is expected.

Keywords